John has created some of TV’s biggest hits, from MasterChef – which he reinvented as one of the world’s biggest entertainment formats – to Grand Designs, Britain’s most successful property series.

A hands-on Creative Director for 15 years, John is in charge of devising and creating all Pi’s output.  Previous hit series he pitched and produced include Double Your House for Half the Money with Sarah Beeny, Build a New Life in the Country with George Clarke, Grand Designs, MasterChef and Celebrity MasterChef, Cookery School, The Biggest Loser UK, Project Runway UK, The Life Laundry, Jamie’s Kitchen with Jamie Oliver, and many more.

Before founding Pi, John was Managing Director at Red House, Creative Director at Shine TV, and Head of Factual at Talkback/Boundless.

Ruby has 20 years experience in top-end Factual Entertainment, Reality and Popular Factual.  She was Production Executive on 6 series of The Apprentice and 3 of Junior Apprentice while also producing major spin-offs like You’re Fired, Comic Relief Does the Apprentice and Sports Relief Does the Apprentice.  She has run highly ambitious Reality series like Cosmetic Surgery Live, The Farm and What the Butler Saw; cooking competition My Kitchen Rules; entertainment series 101 Ways to Leave a Game Show; and popular factual series from Dara and Ed’s Panamerican Adventure to Fat Men Can’t Hunt.

Paul McCallum

Development

Paul is across all Pi’s development slate for UK & International Broadcasters.  Previously he has successfully developed ideas for BBC1 and BBC2, Channel 4, Channel 5, ITV1, Discovery, Food Network, HGTV, UKTV, National Geographic, Netflix.