John has created some of TV’s biggest hits, including MasterChef – which he reinvented as a factual entertainment competition in 2005, to become one of the world’s most successful formats – and Grand Designs, which he ran from series 1 to 5 (it’s now in series 16).

In over 10 years as a Creative Director, John has devised and created hugely popular property series Grand Designs, Property Ladder, Build a New Life in the Country, Help! My House is Falling Down and Double Your House for Half the Money; hit factual entertainment formats MasterChef, Celebrity MasterChef, Cookery School, The Life Laundry, The Biggest Loser UK; and ground-breaking popular factual series Jamie’s Kitchen and Paradise or Bust.

Before founding Pi, he was Head of Factual at Talkback, Creative Director at Shine, and Managing Director at Red House.

Ruby has 20 years experience in top-end Factual Entertainment, Reality and Popular Factual.  She was Production Executive on 6 series of The Apprentice and 3 of Junior Apprentice while also producing major spin-offs like You’re Fired, Comic Relief Does the Apprentice and Sports Relief Does the Apprentice.  She has run highly ambitious Reality series like Cosmetic Surgery Live, The Farm and What the Butler Saw; cooking competition My Kitchen Rules; entertainment series 101 Ways to Leave a Game Show; and popular factual series from Dara and Ed’s Panamerican Adventure to Fat Men Can’t Hunt. 

Nick Cunard

Development

Nick has developed ideas across all factual genres for Channel 4, Channel 5, the BBC, and ITV, as well as digital platforms like Vice and Barcroft.  He came to TV from a successful career in photojournalism and digital shorts.